Project Goals

  • Design and develop the look and user experience of the website
  • Create a branding strategy inline with the fresh positioning
  • Design a marketing strategy to bring in the eyeballs and awareness
  • Take up a wholesome and organic content marketing campaign
  • Improve the branding and visual positioning of the company
  • Produce A to Z content to boost searchability and build audience

Deliverables

  • Build a responsive and highly user friendly website from ground up
  • Launched branding including logo and the new website
  • Incorporated unique and interactive sections to create an engaging user experience
  • Produced and managed digital marketing campaign including blogs, articles, social media presence
  • Delivered audience specific content to build authority and create value
  • Constructed a new landing page to funnel visitors for a new fitness campaign
  • Produced video that added an interactive touch to the overall marketing
  • Introduced Personalized Quiz to further boost the branding