Ever since Google has taken the reins of customer experience through search, content marketing has taken a whole new meaning. Your business or service needs an action packed content marketing strategy in this age of intelligent algorithms. Whether you engage a digital marketing company or go the DIY way, one thing is sure – the turf has changed.
Most businesses are discovering that there is a lot more to content than just search, first page rankings and quantity. This has resulted in leaving strategies that hardly rustle a leaf, obsolete. In fact many companies are realizing how the wrong content marketing is harming their efforts.
If you are less than happy with your own content and its marketing, it’s time to correct your course. Here are a few things to help get your content strategy right to hit the right notes with your audience.
Today’s content is all about providing value to your audience. If your content is all about your business, product or service, it’s time to get on a correction course.
Customize your content in line with your audience and its demographics. Choose topics that have an instant connect and that are helpful. Knowing your audience will give you a unique insight into formulating your content strategy.
It is not enough to have a social media campaign where you are sharing your latest blog posts. Social media is a platform that allows you to connect to a large number of people, businesses and communities. It is basically a grand way to connect and create value in turn building reputation for your brand.
Sharing stories and posts that come from others but could be valuable to your customers could pay off in the form of authority for you. It’s time to use the full power of social media if you haven’t been doing so already.
Great content that helps your target audience and builds loyalty is just one piece of the puzzle. However, keeping your content production fresh and unique is just as essential. What this means is it doesn’t hurt to go off track and do something that is fun for your audiences.
It adds a breath of fresh air to your marketing strategy and positions you as a positive company to buy from. Emotional connect built in such a way only benefits your business in the long term.
A good strategy is always followed by analysis. Tracking your content marketing efforts is the first step in the right direction. It makes way for identifying areas of improvements as well as acknowledging what’s working about your campaign. Both of these give you a strong foundation for testing further changes. And testing is always a good thing for optimizing a campaign for maximum ROI.
SEO has come to mean completely something different today. From ensuring relevance for your audiences to seamlessly integrating social media in your visibility, you need to have SEO high on the organic quotient. If you are hiring an SEO company for your needs be sure to check whether their approach is quality or quantity focused.
As a digital marketing and web development company in US, Samaven is always the helm of the latest changes in digital marketing. If you are in need of an inclusive approach to your SEO and content, we are just a call away.